Customer Relations Management and Marketing

• ResPAK creates, tracks and retains vital Guest Data such as Preferences, Service Requirements, Reservation History, Purchase History and Expenditure. Information that is vital for maximising Guest expenditure.
• Through ResPAK’s Marketing Module, ResPAK allows you to create specific targeted Marketing Campaigns. These campaigns enable you to focus your Marketing information to Guests with specific preferences. ResPAK enables you to identify and target your biggest spending guests. Focusing on these Premium Guests, ResPAK increases Visit Frequency while also increasing the average spend per head.
• ResPAK enables the establishment to incorporate a Loyalty System including Reward Points and Accounts.
• Capture optional Photo Image to enable Patron Recognition and added Credit Card Security.
• Track Repeat Non-Arrivals
• Ratings can be allocated to Patrons based on their importance to an Establishment.
• Patrons are tracked based on their visit status, allowing staff to quickly identify regular customers and their specific requirements.